Advertising and Marketing / Promotion

Finding teaching staff. Are you having difficulty finding staff who are suitable for your early childhood centre or home-based service?   Do you have no

Ways to use the Internet for parent and staff communication, and promoting your service. With billions of pages and more being added every day, the internet can be a great source of inspiration and ideas for activities to do with […]

Education Press Release. If you are planning to invite a local reporter along to your event or send an education press release out to manage what the media reports about something that has happened at your service, it pays to […]

Five Paths to Quality Improvement. Do you want to grow and develop a service that is unique? Would you like to see parents shouting from the rooftops about how great your service is? Would you like to future-proof your service […]

Marketing and Promotion. Competition from other service providers in your area should not result in your service closing its doors. If you provide a quality service, do your home-work and develop a plan to keep children and attract new families. […]

Networking in Early Childhood Education. Ever felt nervous getting in touch with someone in an important position, or in a room full of people knowing that you are unable to say anything or not knowing what to say?  Successful networking […]

Endorsing Third Party Schemes and Products. What happens when parents see flyers / pamphlets and posters displayed in the entrance way of ECE services or when advertising material is sent home in children’s bags?   These might be from the […]

Kindercare Learning Centres NZ vs ABC. In April 2010 The Complaints Board of the Advertising Standards Authority heard a complaint made by Kindercare Learning Centres that ABC’s Learning Centres radio advertising had replicated the concept first used by Kindercare. The arguments […]