Advertising and Marketing / Promotion

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taking notes about early childhood education matters

Using the Internet to Benefit Your Service

Ways to use the Internet for parent and staff communication, and promoting your service. With billions of pages and more being added every day, the internet can be a great source of inspiration and ideas for activities to do with […]

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The OECE is celebrating high quality NZ early childhood education services.

Ways to Be the Best – Paths to Quality

Five Paths to Quality Improvement. Do you want to grow and develop a service that is unique? Would you like to see parents shouting from the rooftops about how great your service is? Would you like to future-proof your service […]

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child swinging high on swing in playground of NZ early childhood centre

No-Cost Advertising and Service Promotion

Marketing and Promotion. Competition from other service providers in your area should not result in your service closing its doors. If you provide a quality service, do your home-work and develop a plan to keep children and attract new families. […]

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children's wooden block tower

The Risks of Implicitly Endorsing Third Party Schemes to Parents

Endorsing Third Party Schemes and Products. What happens when parents see flyers / pamphlets and posters displayed in the entrance way of ECE services or when advertising material is sent home in children’s bags?   These might be from the […]

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advertising promotion symbol

Advertising Standards Authority – ECE Service Case Outcome

Kindercare Learning Centres NZ vs ABC. In April 2010 The Complaints Board of the Advertising Standards Authority heard a complaint made by Kindercare Learning Centres that ABC’s Learning Centres radio advertising had replicated the concept first used by Kindercare. The arguments […]

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